Well, hello there
Hi, I’m Jemma Hayman, an Art Director and Retoucher based in Barcelona, Spain. I work with clients across the UK and the US, and collaborate internationally with teams worldwide.
I specialise in commercial retouching, image editing, and visual art direction, working across lifestyle, architecture, product, fashion, beauty, and CGI renders. My experience spans global brands including Dr. Martens, Life Fitness, M&S, and North Sails, collaborating with in-house teams, agencies, and production studios.
I take a considered, detail-led approach to image making, balancing craft and concept to create work that feels intentional, engaging, and built to last. I’m particularly interested in projects that explore atmosphere, materiality, and storytelling across still and motion.
I currently take on select freelance projects and collaborations. If you’re looking for an art director or retoucher for commercial imagery, campaigns, or brand work, feel free to get in touch.
Skills
Image retouching
Image editing
Art direction
Creative direction
Brand direction
Identity design
Motion design
Video editing
Social-first campaign design and development
Work
Retoucher and Art Director
Freelance
2022 — Present
Lead Creative
Krotos Audio (UK)
2024 — 2026
Photographer and Designer
Content & Co (NZ)
2021 — 2022
Photographer and Designer
Rascal + Friends (NZ)
2020 — 2021
Photographer
Freelance (UK/NZ)
2018 — 2020
Graphic Design Intern
Phantom Billstickers (NZ)
2018